The cryptocurrency market is on fire again, after spending several years locked in a cold and painful crypto winter. Bears came out of hibernation and swatted down valuations, and with it, interest plummeted.

But with a new dawn here, search interest in the asset class is suddenly springing up once again according to Google Trends metrics.

How Google Trends Can Inform Investor Decision Making

Google Trends provides a visual measurement of specific terms or queries over a specific time range. It allows data analysts, publishers, investors, and more to inform decision making based on how certain terms are trending.

Any upticks in measurements represent a growing interest in the term, due to a sudden abundance of search queries on the topic. An event, news, or otherwise typically triggers a trend to begin, prompting others to catch wind, become curious, and head to Google to learn more.

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